Description
Note: This is a self-paced online course.
Training Overview
Audience segmentation is the practice of dividing populations into smaller, specific groups based on shared characteristics. Benefits of segmentation include increasing message relevance, enhancing potential for behavior change, reducing health disparities, and improving health outcomes. This course provides an overview of audience segmentation and explains how it helps with the development of targeted messages.
The course contains three modules: the content module, a resources module, and an evaluation. After finishing all three modules, learners will earn a certificate of completion. When the certificate is available, learners will see a Certificate button on their dashboard.
The entire training is expected to take 35 minutes to complete. Participants will need a broadband internet connection (Google Chrome or Mozilla Firefox are preferred browsers) and computer speakers. For technical support, please contact emoryphtc@emory.edu.
About the Course Developers
This course was developed by the Region IV Public Health Training Center at the Emory University Rollins Schools of Public Health. We would like to thank Cynthia Jorgensen, DrPH, Adjunct Professor at Emory’s Rollins School of Public Health and former Associate Director for Communication Science for the National Center for Immunization and Respiratory Diseases at the Centers for Disease Control and Prevention (CDC), for her contribution as the subject matter expert. We would like to thank Sheryl Golub, MPH and Tanya Hauth of Lexicon Strategies, for their contribution to the instructional design of this module.
This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB6HP31680, Public Health Training Centers for $4,348,992. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.
Objectives
- Define audience segmentation.
- Describe why audience segmentation is important in education and communication efforts.
- Examine four different ways audiences can be segmented.
- Explain the benefits of audience segmentation and how it can improve health communication.
- Apply the process of audience segmentation to a health challenge.
Certificate
By completing/passing this course, you will attain the certificate Certificate of Completion for Online Module
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