Description
Note: This is a self-paced online course.
Training Overview
Social media is everywhere, and its use is only increasing. This module provides an overview of how and why organizations should use social media to advance their public health goals. This course explains social media, outlines a good social media policy, describes available platforms, discusses factors that make social media successful, and details how to work with your designated social media lead effectively.
The course is geared towards program staff who want to better understand and more effectively use social media to achieve their public health goals.
The course contains three modules: the content module, a resources module, and an evaluation. After finishing all three modules, learners will earn a certificate of completion. When the certificate is available, learners will see a Certificate button on their dashboard.
The entire training is expected to take 30 minutes to complete. Participants will need a broadband internet connection (Google Chrome or Mozilla Firefox are preferred browsers) and computer speakers. For technical support, please contact emoryphtc@emory.edu.
About the Course Developers
This course was developed by the Region IV Public Health Training Center at the Emory University Rollins Schools of Public Health. We would like to thank Cynthia Jorgensen, DrPH, Adjunct Professor at Emory’s Rollins School of Public Health and former Associate Director for Communication Science for the National Center for Immunization and Respiratory Diseases at the Centers for Disease Control and Prevention (CDC), for her contribution as the subject matter expert. We would like to thank Sheryl Golub, MPH and Tanya Hauth of Lexicon Strategies, for their contribution to the instructional design of this module.
This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB6HP31680, Public Health Training Centers for $4,348,992. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.
Objectives
- Describe the importance of a social media presence in today’s digital world.
- Define social media terms and practices.
- Identify how social media can be used to advance public health goals.
- List factors in a good social media policy.
- State reasons organizations have social media policies.
- Explain factors that go into choosing social media platforms.
- Apply best practices to social media posts.
Certificate
By completing/passing this course, you will attain the certificate Certificate of Completion for Online Module
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