Innovation Approaches to Tackle Public Health and Community Challenges: Journey Mapping (On-demand webinar)

2 modules

Course Length
90 mins

Region IV Public Health Training Center

25 Mar 2022



Note: This is a recording of a webinar held on February 23, 2022.

Training Overview

Series Description: Systems problems, by definition, are complex and can seem impossible to tackle. However, there are tools and innovative approaches that might help public health professionals and partners make progress on these problems. Join us for a 3 part webinar series to learn tools and approaches for tackling large-scale community challenges, from maternal health to opioid overdoses. In the first webinar, we will cover stakeholder mapping and how understanding the whole ecosystem of players can help you decide who to include in co-creating solutions and what communications approaches to use. The second webinar will cover right-sizing your problem so that you can effectively approach and tackle it. Finally, building off the identified parts of the ecosystem, in the third webinar, we’ll journey map the current, as well as the ideal, situation. From there, we can look at the gaps between the two states and ideate possible solutions. These are interactive webinars in which learners will engage with the instructor and other participants.  

Description of Webinar 3 (Journey Mapping): Now that we have a clear picture of what the problem is and who the problem affects, we are going to explore the weeds of it through journey mapping. This is done by walking through each step of the experience that accompanies your problem as it currently exists, paying particular attention to the pain points which can become opportunities. For example, you might consider the current experiences that community members have when trying to access fresh and healthy food in their neighborhood. The first step may be online research to find local, and affordable food sources. A pain point that could be identified is that people don’t know what to search or where to look. Using this same process, we will comparatively make an ideal experience, then contrast the two to identify possible solutions.

This recording is approximately 90 minutes. There are no prerequisites. Participants will need a broadband internet connection (Google Chrome or Mozilla Firefox are preferred browsers) and computer speakers. For technical support, please contact

CERTIFICATE:  The course contains two modules: a module to access the webinar and an evaluation module. After accessing both modules, learners will earn a certificate of completion. When the certificate is available, learners will see a Certificate button on their dashboard.


About the Trainer

Meaghan Kennedy
Meaghan’s experience intersects innovation, public health, and social entrepreneurship. After an epidemiology research career at CDC, she founded Orange Sparkle Ball, an innovation and impact consultancy that accelerates initiatives in the private and public sector and works with both domestic and global partners. With an acceleration methodology rooted in design thinking, Orange Sparkle Ball focuses on open innovation, innovation program design, social entrepreneurship and community activation. Meaghan has taught at Georgia Institute of Technology and the Centers for Disease Control andPrevention. She has been a guest reviewer at Georgia Tech since 2007, a judge and mentor for the Global Social Venture Competition and Industrial Design Society of America (IDSA), a mentor for social entrepreneurs and is a frequently invited to speak on innovation and entrepreneurship.

Sophie Becker
Sophie is a design strategist who joined Orange Sparkle Ball after being a design apprentice at their sister organization, Spark Corps. She is a graduate of Rochester Institute of Technology with a BFA in Industrial Design and a minor in psychology. She focuses on strategy and communications for community networks and public health innovation projects. She has a particular interest in how design and innovation can drive progress addressing in systemic challenges, which a particular interest in housing and health. Previously she has worked as an industrial designer for a startup, a product designer at a traditional design agency, and a graphic designer at a corporate sustainable beauty company.

Liris Berra
Liris Berra is a Public Health Innovation Analyst who joined the Orange Sparkle Ball team through the Rollins Earn and Learn partnership with Rollins School of Public Health. She is a graduate of the University of Miami with a dual BS degree in Public Health and Elementary Education with minors in Psychology and Biology. As part of the Orange Sparkle Ball team, Liris works to develop public health communications, explores the intersection of implementation science, innovation, and design, and analyzes quantitative and qualitative data. Her previous work has been primarily in community-based settings, working as an educator, the social service sector, and with NGOs at the local level. Liris is currently pursuing a Master of Public Health and a certificate in the Social Determinants of Health.

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB6HP31680, Public Health Training Centers for $4,348,992. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.


By the end of this webinar, participants will be able to:

  • Journey map current and ideal experiences that accompany problems

  • Identify pain points that accompany steps of the current experience 

  • Identify gaps and opportunities through comparing journey maps


By completing/passing this course, you will attain the certificate Certificate of Completion for Online Module

Innovation Approaches to Tackle Public Health and Community Challenges: Journey Mapping
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Evaluation and Resources
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