The Business of Public Health (On-demand webinar)

2 modules

Course Length
90 mins

Region IV Public Health Training Center

13 Oct 2021



Note: This is a recording of a webinar held in 2013.

Training Overview

Looking at public health from a business perspective is vital, particularly in this uncertain economic time. Join us for an enlightening discussion on public health business planning with Dr. Stephen Orton. Dr. Orton will provide an overview of public health business planning, including the value of applying business principles to public health, key elements of a strong business plan and case studies where public health agencies/departments have developed successful business plans.

The Models of Excellence lecture series highlights current public health issues or topics. The goal of the series is to explore the connection between innovation and public health practice as well as identify ways in which public health practitioners and health science faculty can facilitate the translation of innovation into practice. 

The course contains two modules: a content module and a resources and evaluation module. After accessing both modules, learners will earn a certificate of completion. When the certificate is available, learners will see a Certificate button on their dashboard.

This recording is approximately 90 minutes. There are no prerequisites. Participants will need a broadband internet connection (Google Chrome or Mozilla Firefox are preferred browsers) and computer speakers. For technical support, please contact

About the Trainer

Dr. Stephen Orton, co-author of Public Health Business Planning: A Practical Guide and Deputy Director, Executive Education, with the North Carolina Institute for Public Health at the Gillings School of Global Public Health, UNC-Chapel Hill. 

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB6HP31680, Public Health Training Centers for $4,348,992. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.


By the end of this webinar, participants will be able to:

  • Select sources of public health data and information
  • Use a variety of approaches to disseminate public health information 
  • Apply knowledge towards the program planning process
  • Identify methods to ensure that public health initiatives/programs continue to achieve stated goals.


By completing/passing this course, you will attain the certificate Certificate of Completion for Online Module

The Business of Public Health (On-demand webinar)
{{ vm.helper.t('reports.module') }}
{{ vm.helper.t('reports.module') }}

Shopping Cart

Your cart is empty