Shaping Organizational Culture: The Role of Leaders (On-demand webinar)

2 modules

Course Length
90 mins

Region IV Public Health Training Center

12 Oct 2021



Note: This is a recording of a webinar held on March 14, 2016.

Training Overview

Leaders at all organizational levels assume many roles in establishing consensus, setting strategic direction, and motivating performance. One of the most important roles a leader plays is shaping the organizational culture. This webinar will introduce public health professionals to the essential tasks of effective leaders and highlight leaders' behaviors, attitudes and values that shape an adaptive organizational culture. Participants will also learn about principles and strategies for helping an organization become less bureaucratic and more adaptive. 

The course contains two modules: a content module and a resources and evaluation module. After accessing both modules, learners will earn a certificate of completion. When the certificate is available, learners will see a Certificate button on their dashboard.

This recording is approximately 90 minutes. There are no prerequisites. Participants will need a broadband internet connection (Google Chrome or Mozilla Firefox are preferred browsers) and computer speakers. For technical support, please contact

About the Trainer

Peter M. Ginter, Ph.D., is professor of strategic management and the Associate Dean for Graduate Education in the UAB School of Public Health. In addition, Dr. Ginter is the Director and PI of the Alabama-Mississippi Local Planning Site (LPS) of the Region IV Public Health Training Center (PHTC). Dr. Ginter is active in research in strategic management, leadership, and health care organizations. He is the author or co-author of 16 books including Strategic Management of Health Care Organizations, 7th ed. (2013) with Duncan and Swayne and Public Health Leadership and Management: Context and Cases (2002) with Capper and Swayne. Peter has published more than 150 articles, papers, and cases. He holds a Ph.D. from the University of North Texas. 

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB6HP31680, Public Health Training Centers for $4,348,992. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.


By the end of this webinar, participants will be able to:

  • Describe the essential tasks of leaders.
  • Describe the behaviors, attitudes, and values that shape an adaptive organizational culture.
  • Discuss principles and strategies for moving an organization to be less bureaucratic and more adaptive.


By completing/passing this course, you will attain the certificate Certificate of Completion for Online Module

Shaping Organizational Culture: The Role of Leaders (On-demand webinar)
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