Using Strategic Messaging and Framing to Motivate Others to Support Public Health (self-paced online course, 3 of 3 in the Public Heath Reaching Across Sectors series)

2 modules

Course Length
30 mins

Region IV Public Health Training Center

07 Oct 2021



Note: This is a self-paced online course.

This is the third of three courses on Public Health Reaching Across Sectors (PHRASES).

Training Overview

This course focuses on how to use strategic messaging tools simultaneously with framing tools to motivate cross-sector partners and other non-public health experts to support public health interventions, programs, and policies. The strategic messaging tools that are explored include unique value proposition, narrative structure, one-minute messages, and the public health story map.

The entire training is expected to take 60 minutes to complete. There are no prerequisites. After finishing all modules, learners will earn a certificate of completion. When the certificate is available, learners will see a Certificate button on their dashboard.

Participants will need a broadband internet connection (Google Chrome or Mozilla Firefox are preferred browsers) and computer speakers. For technical support, please contact


About the Course Developers:
PHRASES is a joint project of the de Beaumont Foundation and the Aspen Institute’s Health, Medicine and Society Program. This course was developed with the support of the Region IV Public Health Training Center at the Emory University Rollins Schools of Public Health.

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB6HP31680, Public Health Training Centers for $4,348,992. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.

By enrolling in this course, you are consenting to receive marketing emails from: de Beaumont Foundation, 7501 Wisconsin Ave, Suite 1310e, Bethesda, MD, 20814, US, You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact.




By the end of this training, participants will be able to:

  • Explain the relationships between framing recommendations and strategic messaging in the PHRASES toolkit.

  • Draft a one-minute message by outlining a narrative structure and using a frame element to communicate a public health idea to a non-expert.  

  • Explain the steps required to craft a strategic story, including asking questions to understand your story’s purpose and audience and the four components of a public health story map. 

  • Describe three common storytelling challenges that public health experts may face.

  • Create a compelling story about a public health concept using the public health story map and guidance on tackling common storytelling challenges.


By completing/passing this course, you will attain the certificate Certificate of Completion

Putting it All Together: Using Strategic Messaging and Framing to Motivate Others to Support Public Health
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