Note: This is a recording of a webinar held on July 30, 2018.
This webinar is presented in partnership with the Georgia Society for Public Health Education (GASOPHE) and the National Association of Chronic Disease Directors (NACDD). More than ever, public health needs to clearly convey priority messages and policies to the public through mass media. This webinar will share concepts and tools that are useful whether you have a direct role in speaking to the media or assist public health teams that present priorities, talking points, and data to those directly representing public health in the media.
The course contains two modules: a content module and a resources and evaluation module. After accessing both modules, learners will earn a certificate of completion. When the certificate is available, learners will see a Certificate button on their dashboard.
This recording is approximately 90 minutes. There are no prerequisites. Participants will need a broadband internet connection (Google Chrome or Mozilla Firefox are preferred browsers) and computer speakers. For technical support, please contact email@example.com.
About the Trainer
John’s work has spanned nonprofits, government agencies and private business. Today, he leads the partnership and public affairs efforts of the NACDD, a 7,000 member public health nonprofit comprised of state and territorial health department employees working in prevention and control.
For the last four years, John has worked with CDC to scale and sustain the National Diabetes Prevention Program which has included work with media and technology companies to create disease prevention and awareness campaigns and tools.
He received his degree in Mass Communications from the University of Delaware, including media studies at the City of London Polytechnic. He later completed a fellowship at the National Journalism Center in Washington, D.C. and led his own communications and marketing firms for over 15 years.
This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB6HP31680, Public Health Training Centers for $4,348,992. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.
By the end of this webinar, participants will be able to:
- discuss the importance of communicating public health priorities clearly to the media
- describe elements and steps needed for a team to prepare the person directly speaking to the media
- articulate practical guidelines for the representative directly speaking with the media for print and/or video coverage
By completing/passing this course, you will attain the certificate Certificate of Completion for Online Module
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