Becoming the Hero of Your Story: Developing and Distributing Persuasive, Resonant Messages for Your Key Audiences (On-demand webinar)

2 modules

Course Length
90 mins

Region IV Public Health Training Center

22 Sep 2021



Note: This is a recording of a webinar held on August 6, 2008.

Training Overview
This webinar is presented in partnership with the Georgia Society for Public Health Education (GASOPHE) and the National Association of Chronic Disease Directors (NACDD). How do you make data the hero in a world of anecdotes? How do you transport a general audience on an epic tale of evidence-based adventure? Can you find the secret to persuading audiences to change their behavior? Travel with us into the world of message development and learn how crafting the right calls to action can help your key audiences on their journeys to better health.

The course contains two modules: a content module and a resources and evaluation module. After accessing both modules, learners will earn a certificate of completion. When the certificate is available, learners will see a Certificate button on their dashboard.

This recording is approximately 90 minutes. There are no prerequisites. Participants will need a broadband internet connection (Google Chrome or Mozilla Firefox are preferred browsers) and computer speakers. For technical support, please contact

About the Trainer
At Children's Healthcare of Atlanta, one of the largest pediatric healthcare organizations nationally, Ms. Rohe oversaw clinical and operational communications for the medical staff, managed serious infectious disease communications, and led several flagship public affairs efforts, including the award-winning launch of the clinically integrated network, The Children's Care Network. She was assistant director for news and information at The Carter Center, which houses the press office for former President Jimmy Carter and Rosalynn Carter. She supported publicity and social media for the Center's Health Programs. She traveled with President and Mrs. Carter to Haiti/Dominican Republic, South Sudan, and San Diego, CA, and brought documentary film crews to Ethiopia and Liberia to cover the Center’s work. She began her career in Washington, D.C., working for APCO Worldwide, a public affairs consultancy, and has since completed freelance writing and social media projects for several nonprofits and academic institutions.

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB6HP31680, Public Health Training Centers for $4,348,992. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.


By the end of this webinar, participants will be able to:

  • describe the concept of targeted messaging and how it relates to communicating about public health issues
  • explain how the stages of behavior change impact public health messaging
  • discuss the three most important components to a successful public health message
  • identify the most common pitfalls in public health storytelling


By completing/passing this course, you will attain the certificate Certificate of Completion for Online Module

Becoming the Hero of Your Story: Developing and Distributing Persuasive, Resonant Messages for Your Key Audiences
{{ vm.helper.t('reports.module') }}
Resources and Evaluation
{{ vm.helper.t('reports.module') }}

Shopping Cart

Your cart is empty