Using Message Framing Tools to Build and Sustain Cross-Sector Partnerships (self-paced online course, 2 of 3 in the Public Health Reaching Across Sectors series)

2 modules

Course Length
30 mins

Region IV Public Health Training Center

13 Apr 2021



Note: This is a self-paced online course.

This is the second of three courses on Public Health Reaching Across Sectors (PHRASES).

Training Overview

This course focuses on the 10 PHRASES (Public Health Reaching Across Sectors) framing recommendations and four framing tools. The four framing tools included in the PHRASES Toolkit are frame elements, sample emails, "When You Say They Think" charts, and reframed answers to tough questions.

The entire training is expected to take 30 minutes to complete. There are no prerequisites. After finishing all modules, learners will earn a certificate of completion. When the certificate is available, learners will see a Certificate button on their dashboard.

Participants will need a broadband internet connection (Google Chrome or Mozilla Firefox are preferred browsers) and computer speakers. For technical support, please contact


About the Course Developers:
PHRASES is a joint project of the de Beaumont Foundation and the Aspen Institute’s Health, Medicine and Society Program. This course was developed with the support of the Region IV Public Health Training Center at the Emory University Rollins Schools of Public Health.

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB6HP31680, Public Health Training Centers for $4,348,992. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.

By enrolling in this course, you are consenting to receive marketing emails from: de Beaumont Foundation, 7501 Wisconsin Ave, Suite 1310e, Bethesda, MD, 20814, US, You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact.




By the end of this training, participants will be able to:

  • Differentiate situations in which they may use one or more framing recommendations based on partners' needs and values. 
  • Identify case situations in which they may use a certain framing tool to engage in conversation with other sectors. 
  • Select appropriate framing techniques and critique responses about communicating to other sectors. 
  • Draft ideas for messaging to engage in conversation with other sectors for real-life public health case situations using the framing tools.


By completing/passing this course, you will attain the certificate Certificate of Completion

PHRASES: Using Message Framing Tools to Build and Sustain Cross-Sector Partnerships
{{ vm.helper.t('courses.scorm') }}
Course Evaluation
{{ vm.helper.t('courses.survey') }}

Shopping Cart

Your cart is empty